HairRx Advanced Hair Care is a range of customized hair care formulas and styling products designed to address hair care needs and shopping preferences for women over 30. As a woman ages and her hair care needs change, there’s a HairRx formula specifically for her. HairRx gives customers the ability to customize their shampoos and conditioners by identifying their key hair care goals, lather preference and scent selection, including citrus, coconut, jasmine, lavender and vanilla. HairRx also offers a broad assortment of styling and finishing formulas.
 
Ellen Langas, co-CEO ProfilePro and co-creator of HairRx Advanced Hair Care and Cloud 10 Hair Care shared with Happi.com the unique angle of the brand, its components and big plans for the new year. CUT? HairRx joins sister brand, Cloud 10, that was recently profiled in Happi.
 
Happi: How is HairRx different from your other beauty collections?
 
EL: As one of the pioneers of customized hair care, HairRx Advanced Hair Care is dedicated to fulfilling the hair care needs and preferences of women throughout the ages and stages of their lives and their hair. While customization is clearly desired by all generations, women in their thirties and beyond approach hair care decisions with a different problem/solution mindset, and they have different shopping preferences. HairRx caters to those preferences by providing a unique online customization experience that instantly matches each hair profile to the ideal shampoo and conditioner formulas, including lather preference and choice of fabulous scent: citrus, coconut, jasmine, lavender or vanilla. 
 
Created in Italy, HairRx offers one of the industry's most comprehensive inventories of 165 formulas and six exceptional styling and finishing formulas. All formulas are in inventory and can be accessed online at www.HairRx.com, and soon via select retailers.
 
Our Cloud 10 Hair Care line , which was designed with Millennials in mind, adds an additional personalization opportunity to select from a variety of labels and add a name! 
 
Happi:  What are the key ingredients in the line and what are their benefits?
 
EL: Because each of our formulas targets specific hair care concerns, each was carefully formulated by the cosmetic chemists at the renowned Originitalia Labs in Italy with ingredients that specifically focus on nine key hair-care goals: healthier hair, more volume, less frizz, stronger hair, more hydration, revitalized hair, better curl definition, lots of shine and thicker hair.  For those who have scalps that tend to be oily, we offer three formulas with scalp purification.  And because scent is such a personal preference, customers can choose from our five wonderful scents.
 
All HairRx formulas are beneficial and safe for all hair types. They are sulfate free, paraben free, and safe for chemically treated hair.  Hair care enthusiasts can mix and match shampoos and conditioners, as well as scents, or even use them in conjunction with their current products to boost performance for specific needs (frizz taming on a rainy day, for instance). 
 
As an example of our ingredients, our HairRx Professional Frizz-taming Shampoo is an ultra-nourishing formula specially created to tame frizz and flyaways. It’s an advanced formula that also enhances body while adding moisture and shine. One of the key ingredients, mandarin orange peel extract, is able to penetrate the hair cuticle to improve lifeless hair while providing intensive, healthy shine. It has great antioxidant properties and helps protect color-treated hair. Linseed extract, which is rich in lipids and vitamins, helps to protect, smooth and condition hair while reducing frizz.
 
HairRx also has a line of exceptional styling and finishing formulas including Professional Nourishing Oil, Revive & Protect Mist, Volumizing Spray, Glossing Mist, Surf Spray and Curl Conditioner.
 
Happi: Any exciting plans for the brand in 2018?
 
EL: We are delighted to partner with Cocotique, known for curating the best in beauty and lifestyle products for women of color, to introduce HairRx products. And we look forward to launching HairRx on QVC.com.  We appreciate launching with a forward-thinking company like QVC that introduces beauty trends such as customization, and provides an exceptional platform to discover and learn about products. In addition, discussion is underway for several other retail opportunities.  
 
All the while, we hope to create the ultimate hair care customization experience.  Our goal is to create a connected, caring community where we can share tips, product knowledge, dreams and inspiration. Here’s to a #GreatHairDay!